Justin Riat is the Chief Growth Officer at Parlor Doughnuts, where he leads franchising strategy, expansion, and system development for the premium doughnut brand that now spans more than 100 locations across 30+ states. With over 20 years of experience in medical device sales, manufacturing, entrepreneurship, and franchising, Justin has driven growth in complex environments, scaling territories, leading turnarounds, and helping companies expand with operational clarity. His approach is simple: most growth challenges aren’t sales problems—they’re signals pointing to deeper opportunities in systems, leadership, and culture.

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Recorded on February 13, 2026 at Wally Opus Sound Studios in Evansville, Indiana.
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This episode is supported by Thru-Line Development Company, founded by Wes Luttrell in Evansville, Indiana. Thru-Line works with leaders and organizations at inflection points to collapse chaos and curate clarity by designing the systems, structures, and decision frameworks that align teams with their mission.

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Everybody Else is a podcast about the invisible people who make life happen. What began as conversations with behind-the-scenes builders in the music industry has grown into a broader exploration of how people think, work, and carry responsibility across industries and across disciplines. Hosted by Wes Luttrell, the show centers on thoughtful dialogue with creatives, leaders, and operators whose work often goes unseen but shapes the world we live in. New episodes streaming every Tuesday.