Unlock the secrets behind Georgia’s fast-growing whiskey scene in this in-depth conversation with Whit Hagemann, distiller at ASW Distillery, on The Bourbon Lens. Hosts Jake and Scott dive into how a nearly decade-old craft distillery is making national waves by blending transparency, creativity, and quality-driven innovation.

Whit shares how ASW balances sourced whiskey and in-house distillation, creating approachable everyday pours like Fiddler Wheated alongside bold, experimental releases such as the award-winning Fiddler Encore Georgia Oak. From unique mash bills featuring Bloody Butcher corn to finishes in Jamaican rum, tawny port, and toasted barrels, ASW is crafting whiskeys that appeal to both traditional bourbon drinkers and adventurous palates.

The conversation explores the challenges of scaling craft whiskey without losing identity, the importance of building relationships with specialty distributors and local retailers, and why transparency on labels resonates with today’s educated whiskey consumers. Whit also discusses how awards, community engagement, and creative risk-taking help ASW compete beyond Kentucky and expand into new markets.

Whether you’re passionate about craft bourbon, American single malt, or the future of U.S. distilling outside traditional regions, this episode offers rare behind-the-scenes insight into how small distilleries make big moves—and why American whiskey’s next chapter may be written well beyond Kentucky.

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• ASW Distillery has been operating for nearly a decade and gaining national recognition
• The brand balances sourced whiskey with in-house distillation for flexibility and quality
• Fiddler serves as ASW’s flagship line, blending accessibility and experimentation
• Unique finishes and creative mash bills are central to ASW’s identity
• Community engagement and consumer education fuel long-term growth
• Scaling production while preserving quality remains a key challenge
• Awards help craft distilleries build credibility in competitive markets
• The whiskey community plays a vital role in supporting independent producers
• Transparency on labels strengthens trust with enthusiasts
• Future growth includes expanded distribution and new regional markets

• “Fiddler has a dual meaning.”
• “We want to do something to it.”
• “We have a bright future ahead.”

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