'Lost in Business Transformation'

Despite the fact that there is a solid body of knowledge about the topic of change management for several decades already, McKinsey's infamous notion that '70% of all change management efforts fail' is still seen as adequately representing the current situation.

Rupert Brown is an experienced chief people officer and change management specialist with extensive expertise in mergers, acquisitions, digital transformation, joint ventures, and turnarounds. Through his book 'Lost in Transformation', Rupert aims to deliver a candid, emotionally intelligent manifesto for doing transformation differently.

In the 35th episode of the Leadership 2.0 podcast, I interview Rupert about his book and how organizations can ensure the success of their change management efforts.

• Why Transformation projects continue to fail
• The difference between Change and Transformation
• The Bad Reputation of the word 'Transformation'
• Why we still struggle with Change Management
• In-Groups and Out-Groups in Change Management Processes
• Chief Acceleration Officers
• Trust is Energy
• Crises as Catalysts for Change
• The impact of our Permacrisis on Change Management
• Behavioral Skills to cope with the BANI world'
• Change Management and AI

► About Rupert Brown

Rupert Brown is an experienced chief people officer and change management specialist with extensive expertise in mergers, acquisitions, digital transformation, joint ventures, and turnarounds. His insights are captured in this book that emphasizes leading change in various organizations.
Rupert has worked for and advised global multinationals like Procter & Gamble, Gillette, and A.P. Moller-Maersk, as well as nimble, private equity-backed, and family-owned businesses across diverse sectors such as consumer goods, shipping, software, telecommunications, education, and not-for-profit. His knowledge is particularly valuable for those feeling lost in transformation initiatives.

► Book https://www.amazon.co.uk/Lost-Transformation-Discover-Leadership-Derailing/dp/B0FQ1FWCKD

► Website https://rupert-brown.com/

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