34. The company who changed Santa Claus Color to Red Titelbild

34. The company who changed Santa Claus Color to Red

34. The company who changed Santa Claus Color to Red

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 For our thirty-fourth episode, we're talking about what is arguably the most famous brand ever created. A company whose secret formula is locked away in a vault in Atlanta, a brand that is recognized by an estimated 94% of the world's population. This is the story of how a simple soda fountain drink became a global empire and one of the most perfect business models ever conceived. We are talking about The Coca-Cola Company.

When you hear the name Coca-Cola ($KO), you think of one of the most iconic and valuable brands in history. It's a global behemoth, selling its famous red-labeled soda in nearly every country on Earth. Most people assume the company is a massive beverage manufacturer, bottling and distributing its products worldwide.
But the real story behind Coca-Cola's incredible profitability is that it's not primarily a bottler; it's a concentrate company. Coca-Cola creates the secret syrups and sells them to a vast network of independent bottling partners who handle the capital-intensive work of manufacturing and distribution. This creates a fantastically high-margin, asset-light business model. However, this dividend king faces a major headwind: the global consumer shift away from sugary drinks. Can the world's greatest marketing machine adapt to a healthier future?
We're popping the top to see if Coca-Cola's diversification and brand power can keep its growth from going flat in a changing world.


Created with love by Emil Lazzaroni
2 new episodes per week, until I can find good companies to hold forever.

This is not in any way, shape or form financial advice. You are the sole responsible for the action you take after listening to any of my content.

Always consult a professional before investing.
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