#3: Why AI can't serve your GTM stack (and how to fix it)
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#3: Why AI can't serve your GTM stack (and how to fix it)
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Most teams plugged an AI agent into their CRM and expected it to just work. The data was there. The model was smart enough. It still came up short.
In this episode of The Context Layer Tapes, Florin Tatulea and John Lloyd go a layer deeper than data. Drawing on research from 50 senior GTM leaders at US enterprises, they dig into why nearly three-quarters say the real blocker is how data moves between their tools and their CRM, not the data sitting inside any one of them.
Florin and John break down why this is an infrastructure problem and not a data problem, why the CRM was never built to be a live hub for autonomous agents, and the multi-agent handoff (watcher, researcher, actor, executor) that turns a single intent signal into tailored outreach without a human copying between tools.
You can have good data in every tool and still fail. The teams that win build the intelligence once and deploy it everywhere. Stop wiring AI into one tool at a time. Build the layer that connects them.