3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan Titelbild

3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

3 LTV Breakthroughs from a former NASA data scientist Tyler Ryan

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Summary: 

  • Do you know your CLTV at 30, 60, 90, and 180 days?
  • LTV starts with the first purchase
  • LTV by campaign (vs. Global LTV)
  • Most companies have a random customer journey strategy (and why that's a huge hole)
  • LTV is not one number
  • Understanding front-end vs. back-end revenue
  • Look at LTV/AOV
  • How to use your LTV data to market more effectively
  • How to reduce barriers to entry and minimize friction to maximize CLTV
  • Understanding the customer journey (Of people who Buy A, what are they most likely to buy next?)
  • LTV in B2B vs. B2C
  • LTV by channel
  • LTV is not a static number
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