“This journey isn't about just creating a logo and picking some corresponding colors. It's about crafting a brand that resonates with who you truly are and transforming the impact you wish to make on the world around you.”

This episode of Rainbow Reflections takes us on an enchanting journey through the Unicorn Experience - Custom Branding from Arcoíris Design Studio, where our host Alex McGinness reveals the power of intertwining your astrological makeup with your brand's identity.

Navigating the design landscape is an intricate dance. Explaining the rationale behind each design choice and offering clients the space to ponder concepts at their leisure fosters an environment ripe for creativity and connection.

From conjuring up dazzling brand boards to adapting your branding for user-friendly platforms, no stone is unturned in this quest to equip you with the tools needed to enchant your audience. In the next episode, Alex digs deeper into the secrets of Astro branding and beyond. Make sure to follow the podcast on your favorite listening app so you don’t miss it!

Key Topics:

• The Unicorn Experience: Custom Branding from Arcoíris Design Studio (00:45)
• Astrology and Branding (05:23)
• Phase 1: You = The Heart of Your Brand (03:20)
• Phase 2: The Strategy Development Phase (08:40)
• Phase 3: The Design Phase (12:07)
• Phase 4: The Refinement Phase (21:38)
• Phase 5: Any Additional Collateral (29:28)
• Phase 6: Launch! (And Transition into Web Design, If Applicable) (35:33)
• Wrap-Up and Recap (38:38)

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Connect with Alex:

• Arcoíris Design Studio Website
• Arcoíris Design Studio Instagram
• Arcoíris Design Studio Resource Page
• Astrology Squarespace Templates
• The Desert Oracle Deck