212: CraftClubSLC | Building a Women’s Creative Community in Salt Lake City
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212: CraftClubSLC | Building a Women’s Creative Community in Salt Lake City
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In this episode, we sit down with Janelle, the founder of Craft Club SLC.
What started as one event with 15 attendees — a mix of friends and strangers — has grown into a space where women gather to create, connect, and build meaningful friendships through crafting.
Janelle shares her journey from teaching and sales into entrepreneurship, what it felt like to quit her job, and how she turned a simple idea into a thriving creative business. She opens up about the behind-the-scenes realities of organizing events, managing finances, and using social media to grow a community-driven brand.
We talk about the power of creativity to break down barriers, why feedback matters, and how fun and whimsy aren’t just nice-to-haves — they’re essential.
If you’ve ever had an idea tugging at you or wondered whether you’re “that girl” who could start something… this episode is your sign.
Key Takeaways:
How Craft Club started and evolved
Why crafting builds authentic connection
The role of social media in growing community
What it really takes behind the scenes to run events
Why taking risks is the first step toward growth
As Janelle says: “Anyone can do it. You are that girl.”
Connect with Janelle:
Instagram: craftclubslc , janelle_widt