In this episode, I'm kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I've been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.

On this episode of The Power in Purpose Podcast:

• [00:00] Should you pay to play?

• [02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR

• [05:38] Advertising vs. "scam" narratives

• [07:45] My actual stance: why I would pay Vogue $5,000 without hesitation

• [10:07] Comparing pay-to-play with common advertising we already accept in the industry

• [13:32] Borrowing brand equity

• [14:28]: Luxury consumers rely on recognizable markers

• [15:30]: Signaling power

• [16:59] Advertising vs. organic reach

• [17:40] Why dunking on others' marketing spend is misguided

• [20:20] The real issue: wedding pros wanting credibility without investment

Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

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