16. Virtual Summit vs. Bundle vs. Challenge: Which Is Right for You?
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Everyone online seems to have very loud opinions about the "best" type of event to host — summits, bundles, challenges… and honestly? They're not wrong. But they're also not telling the full story.
In this episode of Virtual Summit Secrets, we're breaking down the real differences between virtual summits, bundles, and challenges so you can stop guessing and start choosing the event strategy that actually fits your goals, capacity, and current season of business.
We've personally hosted all three types of events, and we're walking you through the strengths, weaknesses, and must-know considerations for each one like visibility, list growth, engagement, conversions, energy required, and long-term impact. Think of this episode as your permission slip to stop doing what you think you "should" be doing and start building events that work for you.
In this episode, we cover:
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Why virtual summits are the ultimate visibility and relationship-building powerhouse
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When bundles are the smartest low-lift way to grow your list fast
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How challenges drive engagement and sales (and when they don't)
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Which event type works best for burnout seasons vs. sales seasons
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A simple cheat sheet to help you confidently choose the right event
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Real-world examples for deciding what to host based on your goals
No single event is "better" than the others — they're just different tools. And when you choose the right tool for the right season, everything clicks.
🎧 Tune in and get clarity on your next big move without the overwhelm.
