14. What NEEDS To Go In Your Copy (and What to Leave Out)
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In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.
You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language into copy that builds trust, connection, and sales.
We cover the practical side of collecting feedback, the psychology behind why your audience’s words work better than templates, and real examples from accountants, ops coordinators, and service providers who transformed their messaging by speaking the way their clients actually think.
By the end, you’ll know exactly what to write the next time you feel stuck — because your clients have already given you the words.
Resources Mentioned:
Copy On Demand: https://nomadcopyagency.com/copyondemand
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