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What actually makes a culture real—not just aspirational?

In this episode, Wendy Brand sits down with Sabrina Parsons, CEO of Palo Alto Software, to talk about what it takes to build an intentional culture that holds up through growth, change, and hiring challenges.

Sabrina shares the turning point that led her team to articulate their culture (after several “perfect resume” hires didn’t work out), and how they operationalized six culture tenets—like relying on data, solving for the customer, and transparency—to create a workplace where people have the autonomy to be awesome and the accountability to deliver.

If you’re a founder, CEO, or senior leader who wants culture to drive strategy (not sit beside it), this conversation will give you both clarity and practical takeaways.

Sabrina Parsons is the CEO of Palo Alto Software, a SaaS company headquartered in Eugene, Oregon with a mission to help people succeed in business. She has led the company since 2007 and guided major transformations while building a culture rooted in transparency, autonomy, and mission-driven work.

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• Join the Culture Strategy Lab: https://culturecoachwendy.mykajabi.com/strategylab
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Palo Alto Software

• Website: https://www.paloalto.com/about-us/culture

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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.

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