Most people think their money problems come from a lack of budgeting. But what if the real issue is emotional?

In this powerful episode, Jessica and Brandon sit down with Aja Evans, LMHC, a licensed financial therapist and author of Feel Good Finance, to break down 5 surprising signs you might need financial therapy.

We talk about:

• The link between money trauma and poor financial decisions
• Why budgeting alone doesn’t break bad habits
• How emotional avoidance shows up in your bank account
• What to expect in your first financial therapy session
• Aja’s personal story from stress to success

Whether you’re anxious about spending, stuck in shame about debt, or always feel like “it’s never enough,” this episode will help you understand the deeper story behind your financial behaviors.

Get Aja’s book: Feel Good Finance

Connect with Aja on IG

Connect with Aja on LinkedIn

Head over to our YouTube channel to catch this episode in full video form.

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Money, relationships, and the mindset to master both. Hosted by financial advisor Brandon and his wife Jessica, The Sugar Daddy Podcast breaks down how to build wealth, unpack old money beliefs, and have real conversations about love and finances. Our mission? To help couples and individuals grow rich in every sense of the word: emotionally, relationally and financially.