11: Building Your Brand
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11: Building Your Brand
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Shopify defines branding as “the process of creating a distinct identity for a business in the mind of your target audience and consumers.” WTF does this have to do with your career as an attorney? A whole lot.
But branding is so much more than a professional website, great photos, and nicely written promotional materials. If you even have that. Branding is something that is happening whether you want it to or not. It’s what people say about you when you’re not in the room. It’s how they remember you and how they refer to you when telling someone about your work. People are already talking about you (or worse, not talking about you) so you might as well control that narrative.
In this episode, I’m taking you through (1) why it’s imperative for lawyers to be thinking about their own brand and (2) how to develop yours (or make changes to one that just isn’t working for your anymore).
WANT SOME HELP BUILDING YOUR BRAND? Join me in The Rainmaker's Bootcamp kicking off in November. www.renatamusial.com/makeitrain
