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A bottle pops, and so does a life story. Rosa Dixon joins us to share how a childhood on a Tennessee commune shaped her instinct to collaborate, how New York City sharpened her operator’s edge, and how a frightening misdiagnosis led her to build Raised Gluten Free—now a national brand with 18 products in 7,500 retailers. From pies at the farmer’s market to private label partnerships with Walmart and Sprouts and a recent Target launch, Rosa breaks down the unglamorous math of scaling food: distribution hubs, shared kitchens, and community support that makes the difference between a hopeful idea and a healthy company.

We also go deep on Humboldt Made—what it actually does for local makers, why Friday Night Markets fund the mission, and how storytelling inside grocery stores helps shoppers discover the people behind beloved products. With new Headwaters backing, we’re taking a Humboldt row to Natural Products Expo West, putting Maka Pierogies, Jersey Guy Scoop, Nomolina Pesto, and Shroom Shots in front of the buyers who can change a company’s trajectory. Rosa explains how to prepare for trade shows, turn a single email into a regional launch, and keep wins circulating here at home.

Then crisis hits close to home. The Arcata fire destroyed seven businesses and threatened the historic downtown. Within 48 hours, more than 50 community leaders aligned on roles, relief, and fundraising—PG&E pledged $50,000, banks and the university followed, and a committee is forming to assess needs and distribute funds. We lay out simple ways to help: show up for the porch-party fundraiser weekend, spend with neighboring shops, and lean into the Choose Humboldt app and articles that make supporting local easy and fun. Along the way, Rosa shares a personal health reset—losing 70 pounds, lifting heavy, and finding daily discipline—and the legacy she hopes to leave: wake up trying to help, support, and love.

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About 100% Humboldt with Scott Hammond

Humboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.

We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.

We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!

Listen in and learn what it is to be 100% Humboldt!

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