In this conversation, Jim Haviland interviews Matt Sobel, the founder of BrandDog, a B2B growth marketing agency. They discuss the unique model of BrandDog, which operates at the intersection of marketing and private equity. Matt shares his career journey, insights on leadership, the importance of relationships, and the challenges of growing a business. He emphasizes the need for motivation within teams and the significance of saying no to opportunities that don't align with their vision. The conversation concludes with acknowledgments to his team and family for their support.

https://www.linkedin.com/company/branddog/

https://www.linkedin.com/in/mwsoble/

https://www.linkedin.com/in/emily-muskin/

https://www.ghc-lp.com/

Takeaways

• BrandDog operates at the intersection of marketing and private equity.
• Matt Sobel has experience on both the agency and ownership sides.
• The agency tests products within its ecosystem before selling them externally.
• Companies undergoing transformational growth are ideal clients for BrandDog.
• Leadership involves building strong relationships and networks.
• Motivation cannot be created; it must be intrinsic.
• Saying no to opportunities is crucial for focused growth.
• Intentional culture is necessary in remote work environments.
• Mistakes are part of the learning process in business.
• Support from family and team is vital for success.

"If it's not a hell yes, it's a no."