Playing it safe got you here. But thinking small won't get you there. While most agency owners are planning incremental 20% growth, darling, we're challenging you to think exponentially bigger. Because your biggest year isn't going to come from optimizing what you're already doing. It's going to come from completely reimagining what's possible.

In this solo episode, Melissa and Meredith break down four research-backed strategies that outperforming companies use to achieve breakthrough growth. Not the "work harder" advice you'll find everywhere else. Not the "double down on what's working" conventional wisdom. This is about expanding your identity, taking bigger bets, and building the confidence flywheel that makes massive growth feel inevitable instead of impossible. We're talking about the 10x thinking model, identity expansion, strategic big bets, and the confidence flywheel that compounds your wins.

If you've ever wondered...

• Why incremental thinking keeps you stuck in the same revenue range year after year

• How to break free from the "safe option" mentality that's actually holding your agency back

• What it actually takes to make this your biggest year without burning out

• Why the version of you who runs a multi-million dollar agency makes completely different decisions

• How to build momentum that makes bold moves feel natural instead of terrifying

...this one's for you.

This episode is brought to you by:

Copilot | Get two months free with code DARLINGS at https://try.copilot.money/darlings

Chapters:

(00:00:00) Welcome to Your Expansion Era

(00:05:12) The 10x Thinking Model: Why Bigger Goals Force Innovation

(00:09:45) Identity Expansion: Becoming the Person Who Runs That Business

(00:14:32) The Big Bet Principle: Fewer Moves, Bigger Impact

(00:19:28) The Confidence Flywheel: How Small Wins Build Momentum

(00:25:06) Taking Bold Risks and Creating an Expansion Culture

(00:31:42) Your 10x Goal Challenge and Accountability

Want To Dive Deeper On These Topics?

• Apply to join our exclusive Agency Darlings Slack Community: agencydarlings.com/community

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Connect with Melissa & Meredith:

• Waverly Ave: waverlyave.com

• Instagram: instagram.com/waverlyave.co

• Le Chéile: lecheile.co/contact

• Instagram: instagram.com/lecheile.co