001: Building a Food Business with Digital Marketing (Welcome)
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001: Building a Food Business with Digital Marketing (Welcome)
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Welcome to On Your Terms: Marketing Local Food!
I'm Bethany Archer - former six-figure digital business owner turned cottage baker - and I'm here to teach you the digital marketing strategies that actually work for local food businesses.
In this first episode, you'll learn:
- Why Facebook only shows your posts to 3-8% of your followers (while email gets 40-50% open rates)
- The four pillars of successful local food marketing: email/text, searchability, systems, and mindset
- How I got a local food truck ranked in ChatGPT in just 3 weeks
- Why algorithms don't pay your bills (and what does)
- The single biggest expense in your business (hint: it's not ingredients)
Whether you're a cottage baker, food truck owner, or farmers market vendor, this podcast will help you stop shouting into the void and start building a business that works for you - not the other way around.
Resources mentioned:
- Free Email Marketing Quick Start Guide: bethanyarcher.com/list
Next week: The biggest marketing mistake that keeps you coming home with leftovers - and exactly how to fix it.
Subscribe so you don't miss it. Let's build a business on YOUR terms.
