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    Inhaltsangabe

    You can be more persuasive by speaking in messages!  

    This audiobook has 69 chapters. 

    • To control anxiety, check out CHAPTERS 39-44. 
    • Want a quick method to prepare? Go straight to CHAPTER 49. 
    • How to start a speech? CHAPTER 59. 
    • How to end a speech? CHAPTER 60. 
    • Techniques to engage your listeners from start to finish? CHAPTERS 61-65. 

    For examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela, and others. 

    Key chapters:

    • Ch 03 - The Power of Messaging 
    • Ch 11 - Messaging Makes Great Leaders
    • Ch 12 - Gandhi 
    • Ch 13 - Nelson Mandela 
    • Ch 14 - Steve Jobs 
    • Ch 17 - Anita Roddick 
    • Ch 22 - Messaging Builds Your personal brand
    • Ch 23 - Jules Lund 
    • Ch 24 - Janine Allis 
    • Ch 26 - Richard Branson 
    • Ch 27 - Hot Tub Ski Lodge Message 
    • Ch 29 - The Pope Francis Effect 
    • Ch 30 - Bad Messaging - The Cake That Cost a Federal Election 
    • Ch 31 - IBM Didn't Think 
    • Ch 33 - Format Wars: BluRay vs HD DVD 
    • Ch 35 - Public Speaking Myths 
    • Ch 37 - The Vivid Method 
    • Ch 38 - Part one - The Clarity First Principles
    • Ch 39 - Principle 1 - All Anxiety is Caused by Uncertainty 
    • Ch 40 - Principle 2 - Message Transfer is Your Measure of Success 
    • Ch 41 - Principle 3 - We All Have The Closeness Problem 
    • Ch 42 - Principle 4 - Your Natural Style is the Right Style 
    • Ch 43 - Principle 5 - You Can Control Anxiety By Understanding It 
    • Ch 44 - Part two - Create a Speech Outline 
    • Ch 47 - The Speech Outline as Checklist 
    • Ch 49 - Crafting Your Message Step By Step 
    • Ch 50 - The Magic of Chunking 
    • Ch 51 - Structuring Your Ideas Step By Step 
    • Ch 52 - Start With Message Statement and Title 
    • Ch 56 - Structure Helps You Deliver a Speech More Powerfully 
    • Ch 57 - How to Rehearse in Half The Time 
    • Ch 58 - PART THREE - Give Great Explanations 
    • Ch 59 - How to Start a Speech 
    • Ch 60 - How to End a Speech 
    • Ch 62 - PROVOKE the Mind of Your Listener 
    • Ch 63 - Connect With Your Listener 
    • Ch 64 - Activate Your Listener's Mind 
    • Ch 65 - Visual Explanations - Slides and Visual Support 
    • Ch 67 - Bring Your Ideas To Life
    ©2015 Cam Barber (P)2018 Cam Barber

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