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What Clients Love
A Field Guide to Growing Your Business
Sprecher:
Harry Beckwith
Spieldauer:
3 Std. und 29 Min.
Kategorien:
English - Business,
Career Skills
ODER
Inhaltsangabe
Harry Beckwith is the author of
Selling the Invisible and
The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor and expertise to a new age of mass communication and mass confusion.
What Clients Love will help you stand out from the crowd - and sell anything to anyone.
Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street.
Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
©2003 Harry Beckwith, All Rights Reserved (P)2003 Time Warner AudioBooks, a Division of the AOL Time Warner Book Group
Kritikerstimmen
"A breezy collection of...friendly lecturettes." (
Publishers Weekly)
"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it." (Al Ries, co-author of The 22 Immutable Laws of Marketing and Positioning)
"Loaded with great ideas. Buy a dozen copies and give them to your friends and clients. They'll love you for it." (Al Ries, co-author of The 22 Immutable Laws of Marketing and Positioning)
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