"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

In the introduction, the author shares their personal experience of reinventing and creating a brand from scratch. They empathize with the reader, acknowledging the overwhelming nature of branding when it's your name and responsibility on the line. The author's goal is to put the reader's fears to rest, help them find their authentic voice, and look across various platforms.

Chapter 1 delves into the crucial question of why you want to build a brand. The author emphasizes the importance of knowing your "why" and aligning it with your brand to maintain unity and set the right tone for clients. Through introspection exercises and seeking input from others, you'll better understand your strengths, weaknesses, and area of expertise.

Chapter 2 focuses on the naming process, which can often be challenging. The author provides guidelines and rules for choosing a clear, readable, writable name that evokes an idea or emotion. They also share strategies for overcoming the hurdle of a name that's already taken and caution against common naming mistakes.

In Chapter 3, the author explores the significance of securing a domain name (.com) and guides readers on how to check availability and register their desired URL. They explain the importance of having a .com domain and offer alternative options such as .net, .org, and country-specific extensions. The chapter also covers different hosting options, including free URL redirects, Squarespace, and self-hosting, with insights into the benefits and considerations of each.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a valuable resource for entrepreneurs and small business owners seeking to establish a strong brand presence. It offers practical advice, real-life examples, and actionable steps to help you navigate the branding process effectively. Whether you're just starting or looking to enhance your existing brand, this book will equip you with the knowledge and confidence to create a compelling brand that resonates with your target audience.