Experiences: the key to surviving and thriving in the brick-and-mortar landscape

The Concept

Empower and educate entrepreneurs about the future of brick-and-mortar businesses and ways to ensure success by leveraging their professional experiences.

The history of brick-and-mortar businesses shows that most of these businesses operate within the commodity sector. People had to engage with such businesses in the past on a large scale because that was the only option available then. So, it's time to change the entrepreneur mindset to explore the untapped potential in the brick-and-mortar retail sector and find new revenue opportunities.

Who is it for?

• Business owners in the brick-and-mortar space
• Entrepreneurs considering a brick-and-mortar business start-up
• eCommerce and DTC considering opening flagship stores
• Physical business owners who digitized their businesses
• Digital entrepreneurs considering opening a space to engage with their customers and improve operational efficiency.

...And Why Experiences?

Physical stores have been around for a very long time, and visiting a store was how people shopped.
But things are different now.

To succeed in the future, all business operations and strategies must focus on in-store experience for business development.

Even though it seems like everyone's shopping online nowadays, brick-and-mortar retailers still play a major role for many consumers. They can create memorable, unique, and engaging customer experiences.

In a brick-and-mortar store, customers can see the products they want to buy and test them before purchasing. They can interact with knowledgeable customer service reps who can guide them to the right product per their needs. The in-store experience may also attract customers because while you just need a new spatula, something is compelling about winding through IKEA's maze.

But in a modern world where online channels threaten to take over, brick-and-mortar businesses must focus on providing great in-store retail experiences and improving them with time. It's about providing new ways for the brand to connect with its audience and increase customer engagement. Plus, providing great customer experiences is about survival, especially in the post-COVID-19 era.

This book is a perfect option if you want to start your business in the brick-and-mortar landscape!