The first engagement is the most important aspect of a sales campaign—what you say, the questions you ask, the path you direct your clients to. Getting fixated on how you open will separate you from the average sales representatives in your market.

The Ends is all about obsessing over the beginnings and endings of your campaigns to heighten your abilities and outpace your peers.

After you've set the path for the engagement and properly opened, at some point, you'll inevitably get to the closing—your crucial final engagement.

The last engagement is the second-most important phase of a sales campaign. What you say and how you package your value are tied to layers of undeniable impact; value that has urgency and needs to be addressed in a timely manner. Obsessing over how you close will allow for more control and more income generation than that of the average sales representatives in your market.

Once you have applied these lessons and evaluated your strategies and approaches, you'll come out better prepared and more informed.

Inside The Ends, discover

• how to stop selling your products and start selling their potential.
• how to leverage your customer's perceived values.
• how the hourglass of information works.
• how to navigate that step between the beginning and the end: the middle.

And much, much more!

Drawn from extensive B2B sales experience, The Ends is a highly relevant and impactful guide to successful B2B sales strategies.

It's not a set of prescribed steps, nor is it a checklist of questions and answers. The Ends is an insightful examination of what makes a great salesperson tick.

What you do with the information is up to you.

Here we are at the final word—our last chance to make an impression. So consider this: Do you know where your sales strategy can improve? The Ends does.