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    Inhaltsangabe

    Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.

    We have been spoon-fed the notion that creativity is the province of genius - of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not geniuses, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

    As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” - the point of optimal tension between the novel and the familiar - everyone can better engineer mainstream success.

    In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen to the founder of Reddit, from the chief content officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievements.

    ©2018 Allen Gannett (P)2018 Random House Audio

    Kritikerstimmen

    "Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople." (Publishers Weekly

    "A juicy, rollicking tour along the path toward creativity. The good news is that there is no writer's block, and if you want it badly enough, creativity awaits." (Seth Godin, author of Linchpin)

    “To anyone who thinks they are uninspired, stifled, or creatively infertile...this book is for you. Allen Gannett shows that you aren't truly any of those things. You're just doing it wrong.” (Ann Handley, best-selling author of Everybody Writes)

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    Debunking the myth of the creative genius

    Allenn Gannett has delivered an insightful and hands on guide to tap into our own creative genius. In a well-researched book he shines a light on successful creatives and how what we perceive as flashes of creative genius are more often than not the result of hard graft. Allen takes us on an entertaining journey that ranges from the Beatles to Mozart, from Video stores to Netfix, from famous chefs to revered scientists. Along this journey, he reveals what he calls the Creative Curve and ways that help each of us find that one sweet spot on this creative curve at which 'ideas really catch fire'. It's a great read, and I leave you with a quote from the author: "Creative success, in fact, is learnable, whether you're a starving artist, or the head of an advertising firm. Personally, I think, you don't have to be either of those and still find huge value in the book!