From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you'll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Make learning painless, exciting, habitual, and self-motivating. Absorb info like a human sponge. We’ve never been taught how to learn, and that’s a shame. This book is the key to reversing all the misconceptions you have and making learning fun again.

Get smart - learn to convert the promise of Big Data into real-world results. There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance. Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

All our lives are constrained by limited space and time, limits that give rise to a particular set of problems. What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such problems for decades.

„Wenn du kein aktiver Investor bist - und nur sehr wenige Menschen sollten das versuchen - dann solltest du Indexfonds kaufen. Und zwar Indexfonds mit niedrigen jährlichen Kosten. Und nicht alle auf einmal, sondern immer mal wieder.“ (Warren Buffet) Dieses Buch zeigt Ihnen eine Möglichkeit wie Sie einfach investieren, erfolgreich Vermögen aufbauen oder privat für den Ruhestand vorsorgen. Es geht hier insbesondere um eine möglichst risikoarme und passive Geldanlage, konkret, um den erfolgreichen Vermögensaufbau oder die private Altersvorsorge mittels Indexfonds und ETFs. Der sinnvolle Zeitraum der Kapitalanlagen beträgt mindestens 3-5 Jahre, oftmals aber auch darüber hinaus.  

We live in the age of the algorithm. Increasingly the decisions that affect our lives - where we go to school, whether we get a car loan, how much we pay for health insurance - are being made not by humans but by mathematical models. In theory this should lead to greater fairness. But as Cathy O'Neil reveals in this urgent and necessary book, the opposite is true. Tracing the arc of a person's life, O'Neil exposes the black-box models that shape our future, both as individuals and as a society.

An introduction for everyone. Rather than a "how to" for hands-on techies, this book - now in its revised and updated edition - serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques. In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day.

After extensive original research and a decade as the world's highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these six habits and you win. Neglect them, and life is a never-ending struggle. We all want to be high performing in every area of our lives. But how?

Aus dem Silicon Valley kommt die nächste Revolution, die unser Leben radikal verändern wird: die Neuerfindung der Medizin. Technikriesen wie Google und Microsoft aber auch unzählige Start-ups entwickeln eine datenbasierte, digitale Computer-Medizin, die perfekt auf den einzelnen Patienten zugeschnitten ist und unseren Umgang mit Krankheiten radikal verändern wird. Spektakuläre neue Therapien und hochwirksame Medikamente sollen uns ein gesünderes, deutlich längeres Leben bescheren. Thomas Schulz verfügt über exklusive Einblicke in die geheimen Forschungslabors der Gesundheitsbranche.