Starting! is a bestselling business book for established SMEs who want to grow a financially profitable business. It shows you how to stress-test the assumptions in your business case and turn the money tap on.

Surveys show that 54% of businesses do NOT include a current written business plan. And 94% of those have a FLAWED business case.

Starting! teaches you to think like a seasoned investor. Its like a strategic check of your business case that would sharpen, shape and inform any business planning intended to drive revenues, profits, growth and value. This is a perfect business audiobook if you have a business.

The book includes a comprehensive strategic audit of your business case and is packed with REAL case studies.

The big lesson is: You might have a good idea for a business... BUT have you got a business for the idea? Understand that you DO NOT need a brilliant idea for a business... but you DO need a brilliant business for the idea.

"I promise if you read my book you will start to think like a seasoned investor; be able to identify and stress test the assumptions in your business case that can undermine the financial success of your business; and you will make much better profitable and strategic business growth decisions."

Andrew Priestley is an award winning business coach and best selling author. He is ranked in the top 100 UK Business Mentors. He is on LinkedIn.

Key words: start-ups; entrepreneurs; business start ups; business plans; business case; business failure; business failure rate; assets; marketing plans; business administration; SMEs; FMBs; micro business; MBA