Start Then Optimize is your ultimate guide to overcoming procrastination, building consistency, and achieving success in every area of life. Drawing from personal stories of military service, entrepreneurial challenges, and hard-won victories, this book provides actionable steps to help you get started and keep improving. If you've ever struggled with taking that first step or staying disciplined long enough to see results, this book is your blueprint for change.

Rooted in lessons from the military, the principles in Start Then Optimize emphasize the power of small, intentional actions that build momentum over time. You’ll learn how to master self-discipline, embrace failure as feedback, and create habits that align with your mission. This book is not just about starting—it’s about evolving, adapting, and achieving excellence through continuous improvement.

Whether you’re launching a business, pursuing personal goals, or navigating life's obstacles, Start Then Optimize equips you with the mindset, discipline, and strategies needed to take action and refine your efforts for lasting success. Packed with motivational insights and practical advice, this book is a must-listen for professionals, leaders, and anyone ready to stop waiting and start achieving.