Scott Zimmerman - Matching Marketing to Personality
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Scott Zimmerman - Matching Marketing to Personality
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Gesprochen von:
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Mike Giles
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Scott Zimmerman
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In 2001 he unveiled the first web-based contact management system - Cyrano - able to deliver personalized one-to-one marketing messages to prospects and customers. Determined to figure out how to match marketing messages to people’s personality types to ensure that every piece of communication spoke specifically to the intended recipient to maximize impact and conversion, he was led to Dr. Tony Alessandra, one of America’s foremost experts in applied human behavior. They began to look for ways of combining the new technology with Alessandra’s proven psychology. We waste so much effort (and so much money!) by failing to find out who our customers are and what they really want, says Scott Zimmerman - and he's about to put an end to that for us.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
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