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Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution.

Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make 75 million calls, launch eight million text messages, and hold more than 100,000 public meetings - in an effort to put Bernie Sanders's insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified 22 rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations - and points the way forward to a future where political revolution is truly possible.

©2016 Becky Bond and Zack Exley (P)2017 Chelsea Green Publishing


Narrator Tia Rider Sorensen enlivens the words of authors Bond and Exley, senior advisors to Bernie Sanders's tech-driven presidential campaign. This spirited rendering gives a feel for the 75 million calls, eight million text messages, and 100,000 public meetings that took place during the campaign. In alternating chapters, Sorensen portrays Bond and Exley as they earnestly share suggestions, highlights, and mistakes for the purpose of influencing future campaigns of all sorts. Thinking big and encouraging volunteers are emphasized in Sorensen's uplifting style. Personal anecdotes add levity and human interest. Listeners will be amused by the chapter titled "The Tyranny of the Annoying," which advises leaders to immediately react to people--no matter how well intentioned--whose negative attitudes can help sink a campaign. It's inspiring and enlightening to hear insider views of one of our nation's most unprecedented presidential campaigns.² --AudioFile Magazine


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