Starting with the publication of their seminal best seller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But 21st century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job” - the unnoticed work we do without pay for some of the biggest corporations in our country. They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities - whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music - pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides listeners with powerful new tools for thinking about - and preparing for - their future.
"In Future Shock, the Tofflers warned that many people 'will find it increasingly painful to keep up with the incessant demand for change that characterizes our time. For them, the future will have arrived too soon.' These days, from Baghdad to Bangalore to Boston, it seems more likely that people worry that the future will arrive too late. That's no small change, and it's one on which the Tofflers have been shining a light for years." (The New York Times Book Review)
"Revolutionary Wealth...will act as a valuable guideline for the future of our world. The success of Korea as an IT powerhouse and leader in the new age of knowledge-based economy can be attributed to the lessons I learned through... books such as The Third Wave and Future Shock." (Kim Dae-jung, former president of South Korea)
"Alvin and Heidi Toffler...show no signs of losing touch with the bleeding edge or slowing down. Their book is loaded with bits of intelligence..." (USA Today)
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- Michael Mueller
Our near Future
Although all tell us that our future is at risk, due to some kind of reasonable doubt. This book provides a deeper insight to what we are barely able to see clearly, that the past and very short sighted decisions of our politicians are now catching up with us. Nevertheless, there is hope... all we have to do is to change our point of view a bit, to see that there are so many new opportunities around us... which will hopefully be seen and used by our children.