Methods of Persuasion Titelbild

Methods of Persuasion

How to Use Psychology to Influence Human Behavior

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Methods of Persuasion

Von: Nick Kolenda
Gesprochen von: Mike Norgaard
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Über diesen Titel

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda
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the methodic approach make it more structured to follow also practical examples it was a very nice book overall. it mentioned an accompanied PDF but o don't find it

the explanation of the principles

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If you're reading this, chances are you've read "Influence" by Robert Cialdini.
This book is in the same league, so if you enjoyed Cialdini's book, you'll probably enjoy this one as well.

One of the best books on marketing/influence/psychology I've ever read

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