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From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2017 Andrew McAfee and Erik Brynjolfsson (P)2017 Brilliance Publishing, Inc., all rights reserved.

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Too weak in terms of describing the theory

Quite thin in describing the concepts compared to Platform Revolution. Not a thorough guide to make things work for you, more focus on lots of examples which is interesting but if you don't describe the underlying mechanisms in a conceptual form, on a higher abstraction level, it's hard for others to know how to proceed even though the questions at the end of each chapter are a good as way to help the reader think about these things. But no solid theory to apply really, not compared to Platform Revolution etc. Yes, a bit about contracts and supply and demand etc, but not that much of details. Good as a primer for beginners who haven't read any book about the fields discussed. I'm sad they dodged the question about potential consequences of technological innovations, it's a no brainer to say it depends on what you do. Yes, but are there any trends or predictions based on the myriad of influences that might affect the consequences such as public policy? We've already seen concentration of wealth for instance. I think the arguments were too thin.

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