The future of sales is here today. If you try to sell like you did in the past, you are going to have a very uncomfortable conversation with obsolescence. Technology has fundamentally shifted how prospects buy, which means that salespeople have to catch up and change how they sell.
You don't have to surrender your personality and drive to the robot overlords, but it's critical to leverage all of the tools available. David J.P. Fisher, best-selling author of Networking in the 21st Century, shows how the sales professionals that will survive and thrive in the new world, will learn to integrate technology into their existing relationships. Information has become a commodity, and there are new resources that separate the mediocre from the masters: influence and attention.
-Learn how staggering amounts of information have destroyed the old, linear sales processes, and have given rise to the new sales matrix.
-Look at how the new buyer's journey is forcing sales to evolve and provide value in new ways.
-Take the guesswork out of networking, and understand how to position yourself in the minds of your prospect.
-Find opportunities by building relationships with a broad cross-section of prospects, clients, and partners.
-Discover how to become a trusted sales sherpa for your prospects, and become indispensable to your customers and your employers.
At its core, selling is a human-to-human activity. Old-school communication tools haven't gone out of style, in fact, they're your most powerful asset.
The business world is already hyper-connected. Are you ready to make it work for you?