How to Launch a Brand
Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
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Gesprochen von:
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Chris Brinkley
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Von:
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Fabian Geyrhalter
Über diesen Titel
This audiobook will guide you through the steps necessary to build a brand from the ground up:
- Step One (Chapter One): Create a brand platform
- Step Two (Chapter Two): Devise a brand name
- Step Three (Chapter Three): Design your brand's identity
- Step Four (Chapter Four): Craft your brand atmosphere touch points
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.
I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
©2016 Fabian Geyrhalter (P)2016 Fabian GeyrhalterDas sagen andere Hörer zu How to Launch a Brand
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Geschichte
- Anonymer Hörer
- 23.07.2021
Doesn't work as an audiobook
It's a bit ironic that the contents deal with focusing on the customer when the author seems to have missed that point completely when transferring his book to another medium. Imagine someone reading various bullet point lists to you while you're trying to keep up with an overall structure or storyline – it's impossible. I'm not saying the content is rubbish, probably the opposite. However, there should have been some revision for better comprehension as an audiobook…
Ein Fehler ist aufgetreten. Bitte versuche es in ein paar Minuten noch einmal.
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