What's the difference between a successful home-based business and one that fails? Branding.

Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business.

That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.

But home-based business owners shouldn't play by the same rules when it comes to branding their business. For starters, most solopreneurs don't have the finances to pay big shot logo designers, graphic artists, and copywriters, not to mention the cash to invest in top-notch packaging and marketing efforts.

And why would you want to?

Building a brand doesn't have to be expensive or complicated, but it does require a plan and the knowledge about how to best create the right brand and then use it to build your business.

If you own a home-based business and can't figure out why you're not meeting your goals, could it be that you haven't take the time to properly brand it? And if you're just starting out, you shouldn't even think about opening your doors until you've branded your business for success.

In this book, I'll show you:

• What branding is and why your business can't truly succeed without it
• The biggest benefits you'll reap from a business brand
• The seven mistakes most people make when building a brand - and how to avoid them
• How to build a brand in today's high-tech world
• A step-by-step guide to brand building that will work for any type of business (along with links and resources)

Don't let your hard work go to waste. Increase your market share (and profits) in your current home-based business, or start your new business on the right foot by listening to this important book.