From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence.

Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture. In this provocative, unfailingly intelligent, thoroughly researched, and surprisingly convincing book, Steven Johnson draws from fields as diverse as neuroscience, economics, and media theory to argue that the pop culture we soak in every day - from Lord of the Rings to Grand Theft Auto to The Simpsons - has been growing more sophisticated with each passing year, and, far from rotting our brains, is actually posing new cognitive challenges that are actually making our minds measurably sharper. You will never regard the glow of the video game or television screen the same way again.