For the socially conscious listener of Blake Mycoskie's Start Something That Matters, Tony Hsieh's Delivering Happiness, and Howard Schultz's Onward comes an inspiring handbook for success in business, life, and the all-important task of building a more compassionate world - by the visionary CEO of KIND Healthy Snacks.
When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later the transformative power of the company's "AND" philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile the KIND movement - the company's social mission to make the world a little kinder - has sparked more than a million good deeds worldwide.
In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND's business model and led to its success while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a "not-only-for-profit" business - one that sold great products and helped make the world a better place.
While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say "AND". At its core this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial.
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"Do the KIND Thing isn't just a behind-the-scenes tour of one company's staggering growth. It's the story of one entrepreneur's belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the 10 tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose." (Arianna Huffington, president and editor in chief, Huffington Post Media Group)