Conducting a Monthly Social Media Video Campaign
How to Create a Campaign with Regular Video Posts Each Day for Four Weeks on Four Major Platforms
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Frank Phillips
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Conducting a Monthly Social Media Video Campaign explains how you can create a successful social media campaign with videos to build awareness, get more clients or customers, and increase your sales through regular posts on four popular platforms. This is a follow-up book to Conducting a Monthly Social Media Campaign on Four Major Platforms, which showed how to use an image with each post. The basic model is based on sending out a short pitch and a video four days each week to the four social media platforms for a month. If the campaign is effective, you can extend the pitch and photo for another month or more. You can substitute or add other platforms and schedule the posts to go out at other times, but this approach provides consistency, since the posts go out regularly. The book features an example of my 14-week video campaign in which I focused on creating videos on video platforms with text, images, and music with the help of a social media assistant. It describes how to create your own post and videos, and includes the guidelines I followed to create my own plan - an approach I subsequently have used it for clients. You can use these guidelines to create your own plan. I used both images and videos with each post.
©2018 Gini Graham Scott (P)2018 Gini Graham Scott