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Company of One

Why Staying Small Is the Next Big Thing for Business
Autor: Paul Jarvis
Sprecher: Sam Woolf
Spieldauer: 8 Std. und 17 Min.
4.5 out of 5 stars (6 Bewertungen)

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Penguin presents the audiobook edition of Company of One by Paul Jarvis, read by Sam Woolf. 

What if the real key to a richer and more fulfilling career was not to create and scale up a new business but rather to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter - solution is simply to remain small? 

Company of One is a refreshing new approach centred on staying small and avoiding growth for any size business. Not as a freelancer who gets paid only on a per piece basis, and not as an entrepreneurial start-up that wants to scale up as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, you can have freedom to pursue more meaningful pleasures in life and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

Paul Jarvis left the corporate world when he realised that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth. 

In Company of One, Jarvis explains how you can do the same, including planning to set up, determining desired revenues and keeping clients happy - and, of course, doing all this on your own. 

©2019 Paul Jarvis (P)2019 Penguin Books Ltd

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Staying small as a business strategy

It's an interesting book about not chasing growth at any costs. I found it very informative and interesting. However, it could have gone a little more into the technical details of the drawbacks of growth. A lot of the author's viewpoint seems to be coming from the lifestyle choice of wanting to stay small to avoid stress. Fair enough, but I am mostly interested in the business reasons for staying small.

This book applies more to service businesses and less so to product based businesses, such as tech startups building software.