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Choose Wisely

Rationality, Ethics, and the Art of Decision-Making

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Choose Wisely

Von: Barry Schwartz, Richard Schuldenfrei
Gesprochen von: Grover Gardner
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A leading psychologist and philosopher challenge the shortcomings of rational choice theory—and propose a new framework for understanding decision-making.

For many decision scientists, their starting point—drawn from economics—is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world where different types of values can be quantified and compared, leading to the one “most rational” choice. Behavioral economics acknowledges that irrationality is common but still accepts the underlying belief from economics of what a rational decision should look like.

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

Schwartz and Schuldenfrei argue that our choices should be informed by our individual “constellation of virtues,” allowing for a far richer understanding of the decisions we make and helping us to live more integrated and purposeful lives.

©2025 Barry Schwartz and Richard Schuldenfrei (P)2025 Blackstone Publishing
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The marketing of (and meta communication within this) book made me believe that this book's content would be evenly split between critiquing Rational Choice Theory (RCT) and presenting an alternative. The authors expertly and thoroughly do the critiquing part; they convinced me already after 2 chapters that RCT is not useful for most important decisions in life. But then 90+% of the remaining pages are just more of the same and continue critiquing RCT from additional angles. Their alternative to RCT is scarcely described (my takeaway was: "something like virtue ethics?!") - certainly in insufficient detail for a reader to actually implement it in their life.
I found that quite disappointing as it was the main reason I picked up this book and as I repeatedly caught myself thinking "sure, RCT is flawed, but when do we get to the good stuff?" just for that good stuff to never really arrive. If you didn't really look for an alternative to RCT and would have read a book titled "Against Rational Choice Theory", this book might be for you.

Book should have been called "Against RCT"

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