My life has always been in sales. We are always either selling or buying something, whether that is literal or just figurative. As I look at the time we are living in and the opportunities we all have ahead, I thought I could help others be the best at sales learning from some of the mistakes I have made along the way. That’s why I’m so excited to let you about my new book Belief - The Great Exchange. The underlying premise of Belief is that a sale takes place when there is a transfer of belief in your product or service into the heart or mind of your customer. It’s that belief that is the backbone to breath of the sale that causes it to live or die.

What’s in it for you? You might be thinking, "another sales book, and what’s in it for me?" Belief takes you on a journey of the "why" of sales, motivation, and purpose linked to what you do, how to construct your sales day, interpreting your customers, dealing with their objections, and how to provide the ultimate customer experience. There is something in there for everyone, including 10 great practical sales stories with personal application. This is a book that you can take your belief and put it into action....

Belief is found in "why" we do what we do. I used to say to everyone I trained in sales that a sale takes place when there is a transfer of enthusiasm, and that is true. There is no question that the young kid standing on the corner of the street selling lemonade with all their heart and soul will probably touch you and make a sale. Their enthusiasm is a huge factor, which will tug at the heartstrings of any potential customer. However, I have now revised that statement to say, a sale takes place when there is a transference of belief in your product or service into the heart and mind of your customer. I have realised that you can be incredibly enthusiastic about something, but not believe in it.