This book explores how and why humans are motivated to act in the ways that they do. The chapters examine the origins of a given action rather than their superficial appearance, which can often be misleading. Kovac integrates the existing knowledge of the field of motivation into a greater theoretical framework by adopting both analytical and holistic perspectives.

This theoretical framework suggests that all human behavior evolves from the three fundamental underlying tendencies connected to the concepts of control, affiliation, and self-expression, that are further modified by the mechanism of balanced dual tension. These tendencies are conceptualized as systems of interrelated psychological needs that guide and govern a variety of human actions.

As such, this book should be useful to upper-level students and researchers of cognitive and social psychology and all scholars interested in human motivation.

The book is published by Palgrave MacMillan. The audiobook is published by University Press Audiobooks.

Praise for the book:

“A novel and interesting contribution to the field of motivation...should also have wide appeal.” (Ian Boardley, senior lecturer at School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham, UK)