The Power of the Purse begins with a simple question: What if every purchase was more than a transaction?

In this first part of a two-part conversation, Trystanne Cunningham and Seneca Connor examine the relationship between spending, visibility, and economic power. Together, they explore how everyday financial decisions shape businesses, communities, and culture, and why understanding where our money goes is an essential part of understanding the systems we participate in.

Drawing from current events, consumer behavior, and the research behind Seneca's Reckond app, they discuss corporate accountability, conscious consumerism, and the role economic participation plays in creating lasting change. Rather than telling listeners what to think, this conversation invites them to ask deeper questions about the choices they make every day and the impact those choices have beyond the checkout line.

In this episode:

• Why economic power extends beyond the ballot box
• The philosophy behind The Power of the Purse
• Consumer choice, corporate accountability, and conscious spending
• The relationship between visibility, economics, and community investment
• How the Reckond app helps consumers make informed purchasing decisions
• Why data and transparency matter in everyday spending
• The difference between buying power and building long-term wealth
• Why this conversation is only the beginning

Whether you're an entrepreneur, consumer, or simply curious about the connection between economics, culture, and community, this episode is an invitation to think more intentionally about where your money goes, and what it helps build.

Listen to Issue Zero.

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