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Behind the Brilliance

Behind the Brilliance

Von: Danielle Rae & Ashtyn Brinkerhoff
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Behind the Brilliance is the podcast for lash artists who want more than technique tips. Hosted by Danielle and Ashtyn of Brilliant Lash Pro, we get into the real business side of lashing: product testing, pricing strategy, client boundaries, revenue planning, and what it actually takes to build something that lasts. New episodes weekly. No fluff, no filter, just two lash artists telling the truth about this industry.

© 2026 Behind the Brilliance
Management & Leadership Ökonomie
  • Live Lash Fan Demo + Which Curl Actually Works for Your Eye Shape
    Jul 16 2026

    Episode 2 of Behind the Brilliance is here, and we brought receipts.

    Danielle and Ashtyn do something most brands would never do: a live, unfiltered comparison of Softline lashes against competitor brands, including the line Danielle herself was using before Softline existed.

    In this episode:

    • What was wrong with previous Brilliant lash lines (Jupiter): Danielle is brutally honest

    • The years of sampling and artist feedback that built Softline

    • Live fan demo: Softline vs. Jupiter vs. two competitor brands

    • Value breakdown: 20-line trays at $17 vs. competitors' 16-line trays at $17.90

    • The caterpillar effect and why blunt-tipped lashes ruin a natural look

    • Lash lesson: choosing the right curl (C, CC, D) for your client's eye anatomy

    • What's coming: eco-friendly packaging, brown lash samples, and new single sizes



    • Join the Brilliant Insider Community: www.skool.com/brilliant

    • Shop Brilliant Lash Pro: brilliantlashpro.com

    • Adhesive Monthly Club (first month 50% off): brilliantlashpro.com/amc

    • Instagram: @brilliantlashpro | Ashtyn: @lashandtatsxash | Coaching: @thelashexecutive

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    26 Min.
  • Why We've NEVER Used a Bonder: The Lash Adhesive Truth Every Artist Needs to Hear
    Jul 16 2026

    Welcome to Behind the Brilliance, the podcast where Danielle (17-year lash artist, educator, and founder of Brilliant Lash Pro) and Ashtyn (4-year lash artist and content creator) go deep on the products, philosophies, and real talk that built one of the most trusted names in professional eyelash extension supplies.

    In Episode 1, we're pulling back the curtain on Brilliant Lash Pro's adhesive line, and we're not holding back.

    We cover:

    • Why Brilliant Lash Pro has NEVER carried a bonder or primer, and why we think you don't need one

    • The full story behind our three adhesive variants: Black Magic (our bestseller), Onyx High Humidity, and Onyx Low Humidity

    • How humidity inside your salon (not outside!) affects your lash retention — and how to track it properly

    • The 4-week adhesive replacement rule every lash artist should follow to protect their retention and reputation

    • An unboxing of our Adhesive Monthly Club (AMC) — including the healing crystal surprise inside every box


    Danielle has a background in biochemistry, has been lashing for 17 years, and has worked with the same manufacturer for 12 years. This isn't just product talk. It's the science, the history, and the passion behind every formula.

    • Join the Brilliant Insider Community: www.skool.com/brilliant

    • Shop Brilliant Lash Pro: brilliantlashpro.com

    • Adhesive Monthly Club (first month 50% off): brilliantlashpro.com/amc

    • Instagram: @brilliantlashpro | Ashtyn: @lashandtatsxash | Coaching: @thelashexecutive

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    24 Min.
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