AI is rapidly changing billboard sales, but technology alone isn't enough. In this conversation, Kevin Gephart shares why successful out-of-home advertising starts with better sales thinking, stronger client relationships, and selling ideas instead of inventory.

Whether you're an independent billboard operator, sales manager, media executive, or advertising professional, this episode explores practical strategies for improving sales performance, leveraging AI, building better compensation plans, and helping advertisers achieve stronger marketing results.

Kevin also explains why local advertising remains one of the biggest untapped opportunities in out-of-home advertising and why operators should focus on growing the overall advertising pie—not just competing with other billboard companies.

Guest: Kevin Gephart - https://oohsalesfaster.com/

Sponsors:

Stark Capital - https://starkcapitalsolutions.com/

Selective - https://www.selective.com/

Time Stamps / Chapters:

00:00 AI Is Changing Billboard Sales

01:00 Kevin Gephart's Background

05:14 Selling Ideas Instead of Billboard Space

10:20 Why Cold Calling Still Works

11:47 Using AI as a Sales Assistant

14:08 Why Short Advertising Campaigns Fail

18:19 Winning in Smaller Local Markets

23:22 Vendor Partnerships & Digital Opportunities

27:30 Stop Competing Only With Other Billboards

37:35 Sales Compensation & Incentives

46:06 Explaining Digital Billboards to Advertisers

53:17 Working With Advertising Agencies

01:00:08 What Has Become Harder About Selling Advertising

01:05:05 The One Mindset Shift Every Billboard Operator Needs

YouTube Tags:

billboard advertising, billboard sales, out of home advertising, OOH advertising, billboard marketing, AI in sales, AI for advertising, digital billboards, advertising sales, sales training, Kevin Gephart, OOH Sales Faster, local advertising, media sales, billboard operator, advertising strategy, cold calling, sales management

Hashtags:

#BillboardAdvertising #OutOfHome #SalesTraining

Keywords:

billboard sales strategy

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OOH advertising sales

AI for sales teams

billboard sales training

digital billboard marketing

local advertising strategy

media sales coaching

cold calling techniques

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billboard operator tips

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AI for prospecting

Kevin Gephart interview