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Why do most digital marketing campaigns crawl to a messy death?

It isn’t a budget problem, and it isn't a strategy problem, it’s a personality problem.

In this episode of The Marketing Alignment Podcast, Clive Roach strips back the corporate jargon to expose the hilarious, chaotic, and costly clash of the eight archetypes running your marketing machine. From the brand designer crying over Helvetica to the compliance officer redacting your best ideas, the IT manager guarding the server room, and the social media specialist chasing 15-second viral trends, we are all playing entirely different tunes.

But here is the million-dollar plot twist: this friction is actually your biggest competitive advantage.

Backed by behavioural science and hard growth metrics from McKinsey and Gartner, Clive reveals the exact conductor framework you need to align these clashing soloists into a high-ROI orchestra.

If you are tired of departmental turf wars and ready to drive up to 19% faster revenue growth, hit play. It’s time to stop making noise and start making music.

Listen now and find out:

- The psychological DNA of your campaign team (using DISC and the Big Five).
- Why "siloed protection" is secretly destroying your speed-to-market.
- The exact leadership playbook to turn natural friction into flawless execution.

Every episode is labelled with our signature Social Savvy Scale (1-10), allowing you to bypass the noise and jump straight to the exact tactical depth your business needs today. No fluff, no guru secrets, just high-performing social strategies that drive real revenue growth. This podcast episode has a Social Savvy Scale 5 "Skilled", which is classed as Intermediate, thus being able to tackle moderately complex social media marketing challenges.

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