Your lead magnet is getting downloads. People are opting in. The funnel is technically working.

So why isn't anyone buying anything?

The problem might not be your email sequence or your offer or your ads. It might be that your lead magnet is attracting the wrong person entirely... and everything downstream is working overtime trying to convert someone who was never quite right to begin with.

In this episode, we're talking about the three lead magnet mistakes that quietly break funnels from the top down: going too broad, attracting people at the wrong stage, and creating a disconnect between the freebie and the paid offer. Plus a four-question audit you can run on any lead magnet (yours or a client's) to find out if it's doing its job or just collecting email addresses.

The lead magnet is the first positioning statement your funnel makes. This episode is about getting it right.

LINKS MENTIONED:

Marketing Strategy Generator (free diagnostic tool): amandamrosen.com/strategy
Get in touch: amandamrosen.com/contact
Connect with Amanda on Threads: @amandamrosen
Connect with Amanda on LinkedIn: @amandamrosen

ABOUT THE SHOW:

The Conversion Studio is where full stack marketers come to understand how it all connects.

Host Amanda Rosen has spent 15+ years building funnels, running paid media, managing email strategy, and writing conversion copy... and she teaches from all of it. Not theory. Not trends. The real work of building marketing systems that actually convert.

Every episode teaches one piece of The Content Waterfall, Amanda's framework for thinking about marketing as a complete system: positioning and messaging first, content second, infrastructure and conversion third. In that order. Always.

If you're a marketer who's tired of learning tactics in isolation and ready to understand how the whole system works, then this show is for you.

New episodes every Sunday.