The Most Famous Broke Man in America
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Broke-Ass Stuart showed up in San Francisco with a notebook, a hangover, and no money--then turned all three into a twenty-year career. The writer, publisher, and man-about-town, Stuart Schuffman, built brokeassstuart.com from a photocopied zine into one of the city's last independent local news outlets, ran for mayor, hosted his own IFC travel show, and, on October 17, 2025, even had an official San Francisco holiday declared in his honor by the Board of Supervisors.
His new book, The Worst of Broke-Ass Stuart: 20 Years of Love, Death & Dive Bars, brings together two decades of writing about San Francisco and the people who make it interesting. It's part memoir, part collection of stories, and a look at the artists, activists, weirdos, and regulars that have shaped the city over the years.
Join us for a conversation about staying broke on purpose, building an independent media business, running for mayor with no money and no shame, why dive bars still matter, and what it feels like to have the city you love give you your own holiday.
Warm Intro
A conversation, not an interview. Warm, sometimes weird, conversations with interesting people doing big things.
Warm Intro is a video podcast. We're available on every major podcast app and YouTube.
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Hosted by Chai Mishra
Chai is the Founder of The Essential, an ethical commerce company funded by the leading lights of Silicon Valley.
Chai served on the board of UNICEF, and has advised cities, universities, national sports teams and Fortune 500 corporations. A Forbes 30 Under 30 honoree, Chai’s work has also been covered in publications ranging from the SF Chronicle to Business Insider.
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