#054. Most candle businesses don’t struggle because the product is bad. They struggle because the systems behind the product are shaky. We’re answering listener-submitted questions that hit the real pressure points: candle safety testing, how to avoid costly mistakes, how to reduce cost per unit, how to stay consistent when you’re doing everything alone, and how to find wholesale accounts that actually respond.

We walk through our wick testing method step by step, including why we test three candles at a time, why every fragrance oil blend can change burn performance, and what “passing” really means when you’re trying to prevent overwicking and serious hazards. We also talk about documentation, four-hour burn increments, and how photos and notes help you make decisions you can repeat confidently across collections.

From there we get practical about candle business profitability. We break down landed cost, why shipping often hurts margins more than materials, and where you can trim packaging without hurting the customer experience. We share examples like swapping lids for dust covers, simplifying labels, and buying in bulk only after a product proves it can sell.

Finally, we share time blocking and a simple wholesale outreach workflow: build a list, personalize your hook, and write emails that focus on how the retailer makes money, not how much you love your candles. If you found this helpful, subscribe, share it with a maker friend, and leave a review so we can keep putting out practical candle making and candle business content.

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