Jacob Vanderslice is a co-founder and Principal at VanWest Partners, a Denver-based real estate investment company specializing in the acquisition, development, and management of self-storage facilities. Under his fundraising leadership, VanWest has strategically deployed over $375 million in capital in value-add self-storage facilities across the United States.

In this episode, Leonard and Jacob Vanderslice discuss:

• Why disciplined investing sometimes means saying no to nearly every deal in the market
• How Van West evaluates self-storage opportunities through supply, rents, and downside risk
• The difference between investing directly in real estate versus investing passively with an operator
• What leverage, interest rates, and lower loan proceeds mean for today’s real estate returns
• Why operator quality can matter as much as the asset itself in private equity investing

Key Takeaways:

• In a difficult market, discipline is often defined by what you choose not to buy. Van West reviewed more than 900 acquisition opportunities, modeled about 250, and purchased just one.
• Value-add investing often comes from relentless attention to operational details. Small savings on expenses, taxes, contracts, and inefficiencies can compound into meaningful increases in net operating income and asset value.
• Passive real estate investing gives investors access to experienced operators, tax benefits, and income potential without the time, capital, and management burden of owning property directly.
• In today’s market, higher interest rates, lower leverage, and reduced loan proceeds have changed return expectations. Investors and operators must adapt to a more conservative environment.
• Strong underwriting begins with the downside. Great operators spend less time chasing the story for winning and more time understanding how a deal could go wrong and how to reduce that risk upfront.

“Leverage is a wonderful and terrifying thing. Leverage, when used appropriately, can really increase your deal returns, but when used inappropriately, it can exponentially increase your risk profile at the same time.” - Jacob Vanderslice

Connect with Jacob Vanderslice:

Website: https://www.vanwestpartners.com/

LinkedIn: https://www.linkedin.com/in/jacob-vanderslice-02905b16b/

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/

LinkedIn: https://www.linkedin.com/in/leonardraskin/

Facebook: https://www.facebook.com/RaskinGlobal

Email: lraskin@raskinglobal.com

Show notes by Podcastologist: Francine Poblete

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Arias WebsterBerry is an experienced entrepreneur and digital marketing expert with over a decade of success building revenue-driven brands. As Founder and CEO of WebsterBerry Marketing, he has helped hundreds of clients grow through services like web design, sales funnels, social media, CRM, and branding. He also created Launch Ignition AI, a business accelerator that automates marketing systems, delivering up to 312% lead growth and a 5× revenue increase. In addition to launching ventures like Ignite Funnels and authoring Content Cannon, Arias is a certified Scrum Master and Master Sales Coach who has mentored over 400 professionals and contributed to more than $112 million in client revenue. His leadership extends into cultural initiatives, including producing the Hip Hop 101 Music & Art Festival, recognized by the Los Angeles City Council, and his global experiences inform his ability to build scalable, human-centered growth strategies that empower entrepreneurs to achieve meaningful results.

In this episode, Leonard and Arias WebsterBerry discuss:

• How Arias turned adversity and instability into entrepreneurial drive
• The real role of AI in modern business growth and automation
• Why most entrepreneurs struggle to adopt new technology and how to overcome it
• The biggest marketing mistakes business owners make today
• How to build authority instead of chasing attention

Key Takeaways:

• Entrepreneurship often begins as a necessity, but long-term success comes from systems, persistence, and continuous learning.
• AI is not optional; it’s a competitive advantage for those willing to adopt it early and experiment through the learning curve.
• Many business owners overcomplicate marketing; starting with a simple landing page and lead capture system can create immediate momentum.
• Building a personal brand is no longer optional; people connect with people, not logos.
• Perfection slows growth; authenticity and consistency build stronger trust with the audience than polished content.

“If I wanted stability and control over my future, I was going to have to build it myself.” - Arias WebsterBerry

Connect with Arias WebsterBerry:

Website: https://www.websterberrymarketing.com/

Ignite Funnels: https://www.ignitefunnels.com/

LinkedIn: https://www.linkedin.com/in/ariasweb/

Instagram: https://www.instagram.com/ariasweb/

Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/

LinkedIn: https://www.linkedin.com/in/leonardraskin/

Facebook: https://www.facebook.com/RaskinGlobal

Email: lraskin@raskinglobal.com

Show notes by Podcastologist: Francine Poblete

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.